The RepTrak Company

Overview: Designed a series of visually compelling marketing and communications materials for The RepTrak Company, a global leader in reputation data and analytics. These included branded infographics, informational booklets, and email campaigns aimed at enhancing audience engagement, promoting industry research, and supporting sales initiatives.

Key Contributions:

• Translated complex data and reputation metrics into clean, accessible infographics for use in global reports and client-facing materials.

• Designed multi-page print and digital booklets for research findings and thought leadership content, ensuring clarity, hierarchy, and brand alignment.

• Developed email templates that maintained visual consistency with broader campaign materials.

• Collaborated cross-functionally with marketing, content, and research teams to ensure accuracy, consistency, and strategic impact.

• Maintained and expanded the visual identity system across assets, ensuring a cohesive look and feel throughout all branded communications.

  
  

Result: These deliverables contributed to a stronger brand presence in the B2B reputation intelligence space, supported lead generation efforts, and elevated the company’s perceived authority through design-driven storytelling and visual clarity.