The RepTrak Company

Overview: The RepTrak Company, a global leader in reputation intelligence, needed a suite of marketing flyers to clearly communicate its complex data-driven offerings to clients across various industries. The goal was to create visually cohesive, on-brand collateral that simplified key messages while elevating the company’s professional image.

Scope: The project involved designing a flexible, modular flyer system that could be easily adapted for different services, sectors, and global markets. Each piece needed to reflect RepTrak’s brand standards while communicating credibility, innovation, and clarity.

Key Contributions:

• Art directed and designed a series of visually consistent flyers using a clean, modern layout and strong hierarchy.

• Applied the brand’s color palette, iconography, and typography to maintain visual consistency across all materials.

• Translated complex data and messaging into digestible, visually appealing formats.

• Collaborated with marketing and content teams to align visuals with strategic goals and target audience needs.

• Delivered templates and production-ready files for ongoing internal use and adaptation.

  
  

Outcome: The flyer series reinforced RepTrak’s market position as a thought leader, enabling the sales and marketing teams to communicate with greater impact and clarity across global markets.