South Shore Health

Overview: South Shore Health’s Journey of Hope is a signature event honoring cancer survivors and supporting patients through their recovery journey. This project focused on creating emotionally resonant event signage and a custom-designed folder and booklet package for VIP, celebrating resilience and promoting community support.

Scope: Deliverables included large-format signage for the event space and an informational booklet to match. A custom folder designed specifically for VIP. The visual tone needed to be uplifting, elegant, and supportive, conveying care, dignity, and hope.

Key Contributions:

• Designed event signage that balanced clarity and emotional impact, contributing to a welcoming, inspirational environment.

• Developed a custom folder and printed booklet with soft, comforting visuals and a thoughtful layout to enhance the VIP experience.

• Selected color palettes and imagery that conveyed warmth, support, and hope while remaining aligned with South Shore Health’s brand.

• Collaborated with the events and patient services teams to ensure design sensitivity and audience relevance.

• Oversaw print production to ensure high-quality execution across all materials.

  
  

Outcome: The cohesive set of event and patient materials elevated the Journey of Hope experience, reinforcing South Shore Health’s commitment to compassionate care while providing meaningful, lasting takeaways.