Rockport Concept Store

Overview: As part of Rockport’s seasonal retail strategy, this project involved designing bold, impactful in-store signage to enhance brand visibility and support the launch of fall product lines. The goal was to capture attention, reflect the brand’s modern comfort aesthetic, and drive foot traffic and conversion in-store.

Scope: This included large-format posters, window graphics, and point-of-sale materials to be displayed across Rockport’s retail locations. The design needed to balance strong visuals with clear messaging while staying true to brand standards and seasonal themes.

Key Contributions:

• Designed 36x48” promotional signage with a focus on clean layout, seasonal color palettes, and product storytelling.

• Applied brand typography and photography to create consistency across retail environments.

• Worked closely with marketing and merchandising teams to align creative with in-store strategy and placement.

• Prepared press-ready files and collaborated with print vendors to ensure color accuracy and material quality.

• Adapted signage for multiple formats and locations, maintaining visual consistency across touchpoints.

  
  

Outcome: The signage contributed to a cohesive and visually compelling retail experience, reinforcing Rockport’s brand identity while supporting sales goals during the fall campaign.