Retirement Loan Eraser

Overview: The Retirement Loan Eraser (RLE) program was created to help individuals reduce or eliminate retirement-related debt. The objective of this project was to design clear, engaging marketing materials to educate and motivate target audiences across print and digital platforms.

Scope: The project included the creation of educational flyers, attention-grabbing digital ad units, and simplified infographics to break down complex financial topics. All materials were designed to reflect trust, clarity, and approachability, supporting both awareness and lead generation goals.

Key Contributions:

• Designed a suite of flyers tailored to different user segments with clear, benefit-focused messaging.

• Created digital ads optimized for social media and web platforms with strong visual hooks and CTAs.

• Developed infographics to explain loan forgiveness and financial steps in a user-friendly visual format.

• Ensured consistency in branding, typography, and color use across all formats.

• Partnered with marketing and strategy teams to align visuals with messaging and campaign timelines.

  
  

Outcome: The campaign successfully increased program visibility and audience engagement, equipping the client with high-impact materials that clarified benefits, improved outreach, and drove inquiries for the Retirement Loan Eraser program.