Reputation Institute (now part of The RepTrak Company)

Overview: Led the visual rebranding and design execution for a suite of print and digital materials for Reputation Institute, a global leader in corporate reputation intelligence. The objective was to unify brand visuals across key communication channels—print collateral, social platforms, and data storytelling—ensuring a consistent and credible image aligned with the firm’s expertise and international reach.

Key Contributions:

• Designed high-impact print brochures and custom presentation folders for use in global client meetings, conferences, and investor communications.

• Developed branded social media templates and graphics to drive engagement and promote key insights and reports.

• Created a visual language for data-driven infographics to communicate complex reputation metrics in a compelling and easy-to-digest format.

• Worked directly with executive stakeholders to align brand tone with business objectives and audience expectations.

• Applied cohesive color palettes, typography, iconography, and grid systems to reinforce brand identity across all assets.

  
  

Result: The refreshed brand materials elevated Reputation Institute’s visual presence, supported global business development efforts, and contributed to stronger recognition of the brand’s authority in the market. The infographics became signature pieces for content marketing and client reporting.