Reign Car Wash

Overview: Reign Car Wash is a premium, high-efficiency car wash service designed to deliver a fast, clean, and modern experience. The goal of this project was to develop a strong, memorable brand and digital presence that reflects the company’s emphasis on quality, innovation, and customer convenience.

Scope: The project encompassed full brand development—from naming and logo creation to visual identity and digital strategy. The website needed to communicate Reign’s unique value proposition, promote membership packages, and offer a sleek, mobile-friendly experience for on-the-go users.

Key Contributions:

• Created a bold, modern logo and brand system evoking clarity, motion, and premium service.

• Designed a responsive website optimized for both desktop and mobile, with a focus on clean UI and intuitive navigation.

• Developed visuals and messaging to highlight service benefits, memberships, and contactless convenience.

• Collaborated with marketing and business stakeholders to ensure the brand aligned with customer expectations and industry trends.

• Designed branded assets for signage, uniforms, social media, and promotional campaigns to ensure consistency across all customer touchpoints.

Outcome: The new brand and website positioned Reign Car Wash as a fresh, standout competitor in a saturated market. The modern aesthetic and clear messaging helped attract new customers, boost online engagement, and support the company’s growth and expansion goals.