Reebok Outlet Store

Overview: Supported Reebok’s Marketing for Outlets for 15 years. Created and designed seasonal in-store signage, printed coupons, promotional products, social media graphics, email marketing, point-of-sale materials, in-store communication boards, and whatever other needs may arise for retail. Created Seasonal Friends and Family Program, aimed at driving customer loyalty and boosting traffic during promotional windows. The goal was to create a cohesive campaign across multiple channels, delivering a unified and energetic brand experience both in-store and online.

Scope: The campaigns included in-store signage, printed coupons, promotional products, social media graphics, email marketing, and point-of-sale materials. All assets needed to reflect Reebok’s athletic identity while ensuring seasonal message clarity and visual consistency across formats.

Key Contributions:

• Designed seasonal in-store signage and window graphics to attract attention and guide customer behavior.

• Created digital and printed coupons with strong calls-to-action and clear promotional messaging.

• Developed branded promotional items and giveaways that aligned with campaign themes.

• Designed cohesive assets for social media and email marketing to amplify campaign reach and support omnichannel engagement.

• Collaborated with retail, marketing, and production teams to meet tight seasonal deadlines and ensure high-quality execution.

  
  

Outcome: The multi-touchpoint campaign successfully boosted store visits and sales during peak periods, strengthened customer engagement, and reinforced Reebok’s brand presence in the outlet retail space.