Reebok NYC Store

Overview: This project supported a high-impact retail initiative at Reebok’s flagship NYC store, focused on promoting seasonal offers and driving in-store engagement. The objective was to design eye-catching signage and promotional coupons that aligned with Reebok’s bold, athletic brand identity while prompting immediate customer action.

Scope: The campaign included window displays, interior signage, and printed coupons designed to enhance the shopping experience and support a larger promotional push. Materials needed to reflect the urban energy of the NYC location while maintaining brand consistency and visual clarity.

Key Contributions:

• Designed large-format in-store signage and high-visibility window graphics tailored for the NYC market.

• Created promotional coupons with clear calls-to-action and strong brand alignment.

• Ensured cohesive design across all materials by leveraging Reebok’s type, color, and imagery standards.

• Collaborated with retail and marketing teams to align messaging with local campaign goals.

• Delivered press-ready files and managed production specifications for high-traffic retail use.

  
  

Outcome: The campaign elevated in-store branding and helped drive traffic and conversions during key promotional periods, contributing to a dynamic and unified retail experience in one of Reebok’s most prominent locations.