Reebok and Rockport Outlet Stores

Overview: Projects focused on designing high-performing email marketing campaigns for global footwear brands Reebok and Rockport. The goal was to create visually engaging, on-brand emails that drove conversions, supported product launches, and aligned with seasonal promotions.

Scope: The project involved concepting and designing email layouts that balanced bold visuals with clear calls-to-action. Each campaign needed to reflect the distinct voice of each brand—Reebok’s energetic, performance-driven tone and Rockport’s modern comfort and lifestyle focus—while maintaining best practices in email marketing.

Key Contributions:

• Designed responsive email templates optimized for mobile and desktop viewing.

• Developed visual concepts that aligned with brand guidelines and seasonal marketing goals.

• Collaborated with marketing teams and copywriters to craft compelling, conversion-focused messages.

• Ensured brand consistency across campaigns, from product-focused emails to promotional and lifestyle content.

• Worked with developers to test and refine emails for compatibility across platforms and devices.

  
  

Outcome: The campaigns strengthened customer engagement, supported key sales initiatives, and delivered measurable increases in open and click-through rates, enhancing both brands' digital marketing performance.