One Mission

Overview: One Mission is a pediatric cancer charity that supports children and families through their treatment journey. The goal of this project was to elevate the organization’s digital presence and visual identity to better reflect its compassionate mission and expand its impact.

Scope: The project involved a complete brand refresh—including logo refinement, color palette development, typography selection, and visual storytelling—paired with a user-centered website redesign. The new site needed to inspire trust, clearly communicate One Mission’s purpose, and make it easy for users to donate, get involved, or seek support.

Key Contributions:

• Led brand strategy and visual redesign, aligning messaging with the organization’s core values: hope, community, and resilience.

• Developed a responsive, accessible website architecture with intuitive navigation for families, donors, and volunteers.

• Designed custom icons, graphics, and layouts to create an emotionally engaging experience.

• Collaborated with developers, copywriters, and the One Mission team to ensure design consistency across all touch points.

• Integrated storytelling elements and real-life impact visuals to strengthen donor connection and engagement.

Outcome: The new brand and website reinforced One Mission’s credibility, increased donor conversions, and improved overall user engagement, paving the way for greater reach and fundraising success.