One Mission Conquer the Course

Overview: Conquer the Course is an annual endurance event that raises critical funds for pediatric cancer programs through One Mission. This project aimed to create a bold, energetic brand identity and website that would inspire participants, engage supporters, and drive registrations and donations.

Scope: The project included the creation of a unique event brand under the One Mission umbrella, with a strong visual system that conveyed grit, determination, and community. The website needed to serve as an informational hub, registration portal, and fundraising platform—all while energizing users to take action.

Key Contributions:

• Developed the Conquer the Course logo, color scheme, and graphic language to reflect the challenge and spirit of the event.

• Designed a high-impact, responsive website with streamlined user flows for signing up, donating, and learning more.

• Integrated storytelling and visuals that highlighted the mission and the real-life impact of participant support.

• Worked closely with event organizers, copywriters, and developers to ensure a cohesive and action-oriented user experience.

• Ensured all brand assets could scale across print, digital, and event-day materials for maximum consistency and impact.

Outcome: The refreshed brand and website energized the campaign, boosted participation, and strengthened the connection between the cause and the community—positioning Conquer the Course as a signature fundraising event for One Mission.