One Mission Buzz Off

Overview: Buzz for Kids is a unique fundraising initiative under One Mission, where participants shave their heads in solidarity with children battling cancer and to raise money for One Mission programs. The objective of this project was to build a compelling brand identity and a high-energy, donation-driven website that would amplify awareness, participation, and community involvement.

Scope: This project involved developing a vibrant sub-brand that could stand on its own while aligning visually and emotionally with the One Mission parent brand. The website needed to inspire action, support peer-to-peer fundraising, and share stories of impact in an uplifting and courageous tone.

Key Contributions:

• Created a bold, approachable visual identity system that captures the spirit of solidarity and bravery.

• Designed a responsive website with user-friendly pathways for signing up, donating, and starting fundraising teams.

• Integrated real participant stories, campaign goals, and donation trackers to boost transparency and trust.

• Collaborated with event organizers to maintain consistency across all touchpoints.

• Ensured the brand worked seamlessly across print, social media, and on-site event materials.

  
  

Outcome: The new brand and website energized the campaign, increased sign-ups and donations, and deepened the emotional connection between participants, donors, and the families they support, helping Buzz for Kids become a standout annual initiative in the fight against pediatric cancer.