Gifts of Love

Overview: Gifts of Love is a nonprofit organization dedicated to supporting individuals and families in need with food, clothing, and essential services. The website redesign aimed to improve storytelling, simplify navigation, and enhance the donation experience, making it easier for supporters, volunteers, and clients to engage with the organization’s mission.

Scope: The project involved a full visual and structural overhaul of the site, including reorganized content, refreshed branding elements, and new features to support fundraising and community outreach. Accessibility and mobile responsiveness were key priorities throughout the redesign.

Key Contributions:

• Created a warm, welcoming design using approachable typography, imagery, and color to reflect the organization’s compassionate mission.

• Streamlined site architecture to improve navigation for donors, volunteers, and service recipients.

• Designed custom donation and volunteer forms to improve conversion and ease of use.

• Integrated success stories and program highlights to build trust and emotional connection.

• Ensured mobile responsiveness and accessibility across all devices and browsers.

Outcome: The redesigned website provided Gifts of Love with a powerful tool to tell their story, engage their community, and increase donor support, leading to improved user experience and stronger digital engagement.