Brown University

Overview: Designed and executed a targeted direct mail campaign for Brown University to engage alumni and promote giving on Pay It Forward Day. The campaign required a strategic blend of visual appeal, call to action, and functional design to drive response and reinforce Brown’s prestigious brand.

Key Contributions:

• Led creative concept development with Advancement staff to tailor messaging to segmented alumni groups.

• Utilized Brown’s visual identity system to create elegant, recognizable materials that honored tradition while maintaining a modern look and feel.

• Coordinated with print vendors to ensure high-quality output, budget adherence, and timely delivery.

• Incorporated variable data elements for personalized outreach to maximize engagement and ROI.

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Result: The campaign achieved above-average response rates and boosted alumni engagement and donation participation.